The world of microstock is always evolving. What sold well two years ago might be collecting digital dust today. If you want to keep your portfolio buzzing with downloads, you’ve got to know where the trends are headed.
Here are the top microstock trends in 2025 that you should keep an eye on (and start shooting for).
1. AI-Inspired Visuals
Artificial intelligence isn’t just a buzzword—it’s shaping visuals too. Buyers want:
- Futuristic tech concepts
- AI-generated graphics blended with photography
- Images that represent automation, data, and innovation
👉 Think glowing networks, robots, and futuristic cityscapes.
2. Authentic Diversity
Stock photos are finally moving past the cheesy, staged look. In 2025, it’s all about:
- Real people in real situations
- Cultural diversity
- Inclusive lifestyles (different ages, abilities, and backgrounds)
👉 Forget the stiff handshake photos. Think genuine smiles, casual workplaces, and everyday life.
3. Remote Work 2.0
Yes, remote work is still hot—but it’s evolving. Buyers are looking for visuals that show:
- Hybrid work setups (office + home)
- Digital nomad lifestyles (working from cafes, beaches, co-working spaces)
- Collaboration tools and virtual meetings
👉 Basically, if it looks like modern work life, it sells.
4. Health, Wellness & Mental Balance
This trend isn’t slowing down. In 2025, wellness content is everywhere:
- Meditation, yoga, and mindful living
- Mental health visuals (journaling, therapy, self-reflection)
- Fitness mixed with fun (outdoor workouts, group activities)
👉 If it screams “healthy and happy,” it’s in demand.
5. Sustainability & Eco-Living
The green wave is stronger than ever:
- Renewable energy visuals (solar, wind, hydro)
- Eco-friendly habits (recycling, minimalism, zero waste)
- Clean, natural environments
👉 Buyers want content that feels good and looks good for the planet.
6. Short-Form Video & Motion Content
With TikTok, Instagram Reels, and YouTube Shorts dominating, video clips are a goldmine:
- Bite-sized clips (5–15 seconds)
- Loop-friendly footage (cityscapes, nature scenes, people in action)
- Animated graphics for social media
👉 If you can create short, eye-catching video content, 2025 is your year.
7. Holidays & Seasonal With a Twist
Seasonal content always sells, but buyers want fresh takes:
- Christmas with multicultural families
- Modern Valentine’s Day (friends celebrating, not just couples)
- Creative Halloween visuals (beyond pumpkins and ghosts)
👉 Upload early—holiday content spikes months before the actual event.
